Amy Ballard

Amy Ballard brings a powerful, marketing-driven perspective to real estate, combining her background as a business owner with deep expertise in branding, SEO, and strategic positioning. Prior to co-leading The Ballard Group with her husband Carl -  Amy owned and operated a successful marketing company, where she helped businesses stand out, attract the right audience, and maximize visibility. Today, she applies that same high-level strategy to every listing—ensuring each home is positioned, marketed, and presented to achieve maximum exposure and value.

In addition, Amy offers extensive experience in estate-related real estate, providing thoughtful guidance through the complex process of residential - 1st time home buyers - estate planning, liquidation, and property disposition. She understands the many moving parts involved—from coordinating timelines and preparing the home for market to navigating sensitive family dynamics. Whether assisting families in selling estate properties or helping buyers identify and purchase estate homes, Amy brings a structured, compassionate approach. Her expertise in home staging and organization further ensures that each property is presented in its best possible light, maximizing both appeal and return.

Both Carl and Amy have witnessed Denver’s growth firsthand, giving them a deep and informed understanding of neighborhood trends, property values, and long-term investment opportunities. Carl (a Colorado native) and both Certified Negotiation Experts, they bring a strategic, data-driven approach to every transaction—advocating for clients and protecting their interests at every stage.

Together, Amy and Carl have led The Ballard Group (a residential real estate team) serving the Denver Metro area and licensed across the state of Colorado. With a trusted referral network spanning all 50 states, they provide a seamless experience for clients whether buying, selling, or relocating.

What sets The Ballard Group apart is the combination of strategic marketing and skilled negotiation. Amy ensures every property is positioned to stand out in a competitive market, while Carl focuses on maximizing value through expert negotiation and market insight. Their collaborative, client-first approach delivers a smooth, well-managed experience from start to finish.

When you work with The Ballard Group, you’re not just hiring one Realtor—you’re gaining a dedicated team focused on protecting your investment and helping you make confident, informed decisions. Amy and Carl believe real estate is more than a transaction; it’s a significant financial milestone that deserves thoughtful strategy, strong advocacy, and clear communication every step of the way.

Outside of real estate, Amy and Carl enjoy Colorado’s outdoor lifestyle and are proud parents of three children. They are passionate about helping other families confidently plant roots in the community they call home.